This long recorded zoom is a call I did with an SMMA owner named Thomas in the UK. 

He wants to break into the roofing niche in the UK, but here's the thing:

I don't know much about roofing in the UK. 

So on this call, we talk about it, and I get to learn some new things. 

But even cooler is that we come up with a plan on how one can dominate in the UK in the roofing niche by identifying certain principles that are always applicable no matter the location. 

So, super valuable interview to listen to.